Marla McWhinney, *Andrew Fanara, *Robin Clark,
*Craig Hershberg, *Rachel Schmeltz, and Judy Roberson

Energy Analysis Program
Lawrence Berkeley Laboratory
Berkeley, CA 94720

*U. S. Envrionmental Protection Agency
Washington, D. C.

September 2003

The Product Development Team (PD) in the US Environmental Protection Agency's Energy Star Labeling Program fuels the long-term market transformation process by delivering new specfications. PD's goal is to expand the reach of visibility of Energy Star as well as the market for new energy-efficient products. Since 2000, PD has launched nine new Energy Star specification and continues to evaluate new program opportunities.

To evaluate the Energy Star carbon saving potential for a diverse group of products, PD prepard a framework for developing new and updating existing specification that rationalizes new product opportunities and draws upon the expertise and resources of other stakeholders, including manufacturers, utilities, enviornmental groups and other government agencies. by systematiclly reviewing the potential of proposed product areas, PD makes informed decisions as to whether or not the proceed with developing a specification. Insupport of this strategy, PD ensures that new prodcuct specifications are consistent with the Energy Star guidelines and that these guidelines are effectively communicated to stakeholders during the prodcut development process. To date, the framework has been sucessful in providing consistent guidance on collecting the necessary information on which to base sound program decisions. Through the application of the framework, PD increasingly recongizes that each industry has unique market and product characteristics that can require reconcilaition with the Energy Star guidelines. The new framework allows PD to indentify where reconcilaion is needed to justify program decisions.

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